FLUENT: Thought leadership.

FLUENT for Softcat

FLUENT is a dedicated thought leadership channel for Softcat aimed at senior decision makers. Created as a collective of articles, the platform operates as a growing set of insights covering the IT priority subjects most relevant to Softcat's customers.

Capgemini: Frictionless Enterprise Vlog Series

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Capgemini's Frictionless Journey video series contains a range of insights from experts from within the business and via their partners. Recorded via Differentiated's guided selfie platform, the series continues to grow as the subject develops.

For Exasol, Differentiated ran a demand generation by driving traffic towards downloadable intellectual property in the from of a series of whitepapers. Key media tactics included content syndication, native advertising, content seeding and content placement.

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