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Digital Documents by Differentiated.

The rapid increase in online content consumption has meant that PDFs, for so long the standard in B2B sales and marketing communications, now seem outdated due to their static, restrictive format.

Lacking the mobile responsiveness, personalisation and engaging visuals that modern readers expect when consuming content online, many modern organisations have sought out alternative platforms that will allow them to present more dynamic and interactive content.

Differentiated’s digital publications allow rich media such as video, animations, infographics and page transitions to be combined with existing written assets, creating more immersive content experiences which enable sales and marketing messages to be communicated more effectively.

We can build and personalise them without the involvement of web developers, making them cost effective to create, with short around times from conception to launch. Crucially, unlike PDFs, we can track user behaviour and engagement while contact details can also be collected via forms and social logins.

This enables us to make informed content changes if needed, as well allowing us to develop more personalised, sales and marketing strategies tailored to the specific interests of individual customers.

FLUENT: Thought leadership.

FLUENT for Softcat

FLUENT is a dedicated thought leadership channel for Softcat aimed at senior decision makers. Created as a collective of articles, the platform operates as a growing set of insights covering the IT priority subjects most relevant to Softcat's customers.

Softcat Partner Marketing

For Alliance and key partners we have developed a series of enablement orientated content that resides on their main sales enablement platform: Area SIX. Content consists of insight guides, explanatory and creative video content - all of which educates both the sales team and the customer on the value of the partnerships that Softcat has.

Capgemini: Frictionless Enterprise Vlog Series

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Capgemini's Frictionless Journey video series contains a range of insights from experts from within the business and via their partners. Recorded via Differentiated's guided selfie platform, the series continues to grow as the subject develops.

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