Cisco & Softcat Go To Market

In conjunction with Softcat, we are running a go to market strategy for Cisco that focusses on three core Cisco architectures: security, collaboration and Meraki. The programme consists of key digital documents supported by social media promotion.

Softcat Cyber Security Services Campaign

Multi-Cloud Campaign

In support of Softcat's multi-cloud messaging, Differentiated developed a content led campaign that headlined the message through a creative video, and delved deeper in to insight through blog and piece-to-camera content. All assets were supported by a content seeding and social media drive.

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Group CTO and Technology, Innovation and Ventures content and social media.

For Exasol, Differentiated ran a demand generation by driving traffic towards downloadable intellectual property in the from of a series of whitepapers. Key media tactics included content syndication, native advertising, content seeding and content placement.

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